Website Marketing Assessment

Your website should be your top sales driver!

The website is the most important marketing asset a digital company can have. If it has not been updated for a while, your key asset can look outdated but also struggle with low quality or missed conversions, high bounce rates, lower engagement, and poor loyalty of the users. The reasons for these problems can be numerous - usability issues, poor UX/UI design, a broken user journey, poor SEO and content, and broken pages, to name a few. Our world-class web strategists will tell you what works well and what does not, the opportunities for improvement, and how to fix those.

The website assessment is ideal for companies struggling to expand their digital footprint.

OUR PROCESS

Confirm your business goals and set the KPIs

We will discuss your business goals and how your website helps you achieve those. As experienced business consultants, we will ask you all the questions to analyze the current state. We will also agree on the KPIs we need to monitor to measure the success of your website’s refresh. Some goals include - reducing bounce/exit rates, improving average time on the website, optimizing conversions to demos, etc. Then we’ll use that knowledge to kick off the assessment of your existing site and make recommendations for improving it.

SEO analysis

The SEO audit aims to uncover opportunities for organic traffic growth. We will provide content recommendations to help you expand the top of the funnel traffic to your website by pinpointing the critical keywords and topics based on search intent and potential ROI.

User journey analysis

The user journey analysis is based on detailed research of your data (be it Google Analytics, Ahrefs, Surfer SEO, HotJar Mixpanel, CrazyEgg, or other platforms you might use. Our experts deeply dive into understanding what works on your website and what does not. By analyzing each step of your website visitors, we will be able to identify areas of improvement in your current UX (for example, where people exit, information loops) and will offer specific ideas on how to fix those. This is crucial to improving your website and is at the core of our approach.

Create a new website Information Architecture

Based on the marketing analysis, including SEO opportunities for traffic growth and user journey needs, we construct a website information architecture/ sitemap that reflects your needs and goals. This sitemap will include all current and new pages we recommend developing.